As a full-time employee, I was given the task to create the branding and web site for a new brand that sold educational products.
I was given a full-color logo and had to create several different variations for use across different mediums and devices. I was the lead designer that helped create the overall style for the brand. I worked along side the site merchandising team to also run a card sorting test and a tree navigation test to define the initial site navigation.
Illustrator, Photoshop, UserTesting.com